It is really fascinating to study the science and math of golf, how the smallest of increments can make such a big difference on a drive, a chip and most definitely on your putting. The arrival of high-speed cameras and doppler radar launch monitors have taught us a great deal about how clubs and golf balls interact, a gram here, a millimetre there can alter the results of a golf ball just enough that it doesn’t go where we want it to; in the hole.
The boffins at Cleveland are using the numbers of golf to change the design of their new putters, the exact centre of a golf ball is 21.35mm, taking note of this Cleveland have raised their putting alignment aid to that level so that the golfer aims at the centre of the ball for putting. It sounds simple but golf is a game of millimetres, 21.35 to be exact.
The alignment aid is the big talk of this putter and that’s what the marketing campaign and branding are geared up for… and rightly so, it really is the first of its kind. Sure other manufacturers have put the alignment aid in different spots, flange, top line, etc. but Cleveland is the first to put it at a scientifically significant spot.
Besides all their research, my simple on the course, playing-the-putter research backs up much of their claim, this thing lines up great and hits the ball on line repeatedly. The smooth and straight roll this putter offers is very accurate.
While the 21.35mm alignment is their story and Cleveland’s clear selling point, the True Feel innovation (TFi) is just as much a part of the success of this putter. TFi is a copper face backed by a copolymer layer that creates a consistent soft feel off the face. Insert putters don’t agree with my game, I can’t get the feel I want directly off polymer, but when you putter copper face over it, this thing becomes a machine of consistency. Additionally milled copper is one of the softer face materials, you have a very soft feeling face, but without the mushy feel upon contact with the ball. It is easy to judge speed through the putter with this well balanced, well aligned, soft feeling surface.
Cleveland is offering 3 different options in this line. The 1.0 is my preferred style of putter. It weighs in at 345 grams for kind of a standard weight and is topped with a soft Lamkin pistol style grip. You get a lot of bang for your buck with Cleveland, it’s well put together, solid and with its 2135 alignment aid and TFi face you won’t find a better deal on a putter in this price range.
Cleveland is re-positioning itself as the clubs for 125 yards and in or as they say #Own125. This putter is a perfect complement to their successful wedges. It offers real technology to help align the ball better and has a great feel off the face for consistent results putt after putt. Most golfer are trying to make yards off the tee but the key to dropping your scores is on the dance for and the real bonus is that the new Cleveland putter won’t cost you as much as new driver. Golf is a game of millimetres, Cleveland says 21.35mm to be exact.