INNOVATE OR DIE? by @igoflreviews


You’ve probably heard this phrase before when it comes to business.  If you don’t innovate, you end up falling behind and eventually the business dies.  The putter industry is the same, no one just makes “bullseye” putters anymore.  You need to have a full range of models to suit different player types, within that lies a creative mallet putter to remain relevant, along with a full line of options.  Bettinardi does it as well as anyone with their stunning putter line. The new iNOVAi putter is their creative mallet design with high MOI forgiveness.  InNOVAte or die? Well Bettinardi chose the former with the iNOVAi putter.

The new iNOVAi putter is about as good looking as a creative putter can be.  You can’t expect clean, square and simplicity in putter of this ilk.  This is about as easy to look at as any putter in this category, a well sculptured artful design.  The black aluminium body on the base is paired with a large stainless steel weight around the back rim, this creates a high MOI putter with good weight, feel and tons of forgiveness.  The F.I.T. face creates a soft, yet firm composition so that you can feel the response of the putter hitting the ball.


The real secret is in the balance of the head, the aluminium body and stainless steel weight gives up any potential twisting that may take place during the putting stroke, the weighting and centre of gravity counteracts any tendency to move.  It also delivers a solid strike into the ball as you push the bulk of the weight through the impact point.  Alignment is very easy, the long white line across the top and a “t” line enable you to have both directions covered at address.

The iNOVAi is face-balanced so it will be a perfect fit for “straight back-straight through” putter strokes, but even with an arched stroke, the weighting should allow for a smooth putting rhythm.  To allow for even more forgiveness for that that plane of putting stroke there is the counter balanced model.  The extra head weight as well as counterbalancing just above the hands helps this putter send the ball on your intended line every time.

I had great success on the greens this spring with the iNOVAi.  It keeps the 3-jacks off the card and really makes 2 putting from anywhere on the green a breeze.  The only reason it won’t have a permanent spot in my bag is because I like the cleaner look of the Bettinardi CB BB1 putter.  But the iNOVAi will certainly get some more game time in 2015, especially if I get a typical summer slump putting and need the added forgiveness.


Bettinardi certainly did some inNOVAtion with the iNOVAi putter.  It looks good, feels great and putts very well.  I’ve been tracking my statistics using ARCCOS golf and putting has been my strongest point of my game in 2015 and this putter might just have something to do with that.  If you are looking for more forgiveness yet good feel and very good looks the iNOVAi is the putter for you.

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